A strategy is a plan of action designed to achieve a specific goal. Strategy is all about gaining (or being prepared to gain) a position of advantage over adversaries or best exploiting emerging possibilities. As there is always an element of uncertainty about future, strategy is more about a set of options (“strategic choices”) than a fixed plan. It derives from the Greek “στρατηγία” (strategia), “office of general, command, generalship”.
Henry Mintzberg from McGill University defined strategy as “a pattern in a stream of decisions”.
“In management theory, the Chandler definition is typical: “…the determination of the basic long-term goals and objectives of an enterprise, and the adoption of courses of action and the allocation of resources necessary for carrying out these goals”.”
“In military theory, strategy is “the utilization during both peace and war, of all of the nation’s forces, through large scale, long-range planning and development, to ensure security and victory” …