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[10 Jan 2009 | No Comment | 2,311 supporters]

Below you’ll find step-by-step instructions, with screen shots, for the process we use when we want to get smart about a new field in a hurry. We’ll use the field of Education as our example, because there is a lot of activity there and we presume we’ve got more educators as readers here than butchers or candlestick makers.

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[24 Jul 2008 | No Comment | 650 supporters]

Thousands of eMerchants have deployed UserTrust, the platform that drives increased trust and online conversion
Jersey City, NJ, July 24, 2008 – Comodo, a global leader in Identity and Trust Assurance Management solutions, recently announced that its UserTrust platform is becoming a powerful tool that helps eMerchants create a social network environment in which prospects can see past consumers’ experiences with the eMerchant. This kind of transparency is proven to increase trust and conversion, since according to Social Shopping Study (2007), over 70% of end users cite user feedback as one …

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[25 Jan 2008 | No Comment | 674 supporters]

In a Web 2.0 world, social marketing leverages your business with audio, video, and text. As an example, blogging may very well turn out to be one of the most ingenuous marketing strategies for anyone who has an online business and is willing to commit to its process.
Web 2.0 seems such an unlikely stratagem that many online marketers are still wary of using as a marketing tactic, much to their disadvantage. Statistics show that marketers who have embraced and adopted social marketing have experienced unprecedented success.
Here are three reasons why …