Thousands of eMerchants have deployed UserTrust, the platform that drives increased trust and online conversion

Jersey City, NJ, July 24, 2008Comodo, a global leader in Identity and Trust Assurance Management solutions, recently announced that its UserTrust platform is becoming a powerful tool that helps eMerchants create a social network environment in which prospects can see past consumers’ experiences with the eMerchant. This kind of transparency is proven to increase trust and conversion, since according to Social Shopping Study (2007), over 70% of end users cite user feedback as one of the main reasons they choose to buy from one eMerchant versus another.

The Power of Positive Consumer Feedback

Current online marketing programs often rely heavily on targeting consumers via online advertising, hoping the ads reach the best demographic possible to influence their buying decisions. This approach has limited success and value because it is both costly and hard to manage, as recently reported by BusinessWeek. Comodo’s UserTrust provides an avenue for customers to create a social network of their own by enabling customers to leave feedback on a company website. This feedback can directly translate to revenue dollars for an online merchant as their website can receive positive reviews and rankings, thereby increasing user trust and confidence in the merchant. Utilizing a feedback technology platform such as UserTrust provides an important new opportunity to drive online conversion.

UserTrust Monetizes Social Networking Trends For Free

Comodo’s UserTrust provides online businesses with this social networking feedback platform that they can deploy on their sites for free. As part of the UserTrust program, eCommerce companies can put the Comodo UserTrust logo on their site so that end users know they can verify the performance of the eMerchant before they risk making a purchase there. UserTrust also includes a special dispute review module that allows eMerchants to mitigate any negative reviews before they are posted on their UserTrust site.

The ability for a company to monetize its social networking effort is a new concept,” said Melih Abdulhayoglu, CEO and Chief Security Architect of Comodo. “While social networks and viral marketing are rapidly being recognized for their ability to tap into people’s feedback, Comodo’s UserTrust enables both online visitors and eMerchants to establish a new level of reciprocal trust — a win-win for everyone.”

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