In a Web 2.0 world, social marketing leverages your business with audio, video, and text. As an example, blogging may very well turn out to be one of the most ingenuous marketing strategies for anyone who has an online business and is willing to commit to its process.

Web 2.0 seems such an unlikely stratagem that many online marketers are still wary of using as a marketing tactic, much to their disadvantage. Statistics show that marketers who have embraced and adopted social marketing have experienced unprecedented success.

Here are three reasons why social marketing is important for your online business.

#1 Social marketing gets you the information you need

Social marketing is a popular and effective way of getting vital information that is essential to the success of your business. Social networking directories such as Netscape and Digg are increasingly gaining favor as an option for people across the globe to keep in touch with the latest happenings in their area of interest.

Want to measure your content’s effectiveness? Try posting it to a Netscape or Digg like service. Blogging and submitting to pertinent social directories is an effective way of attracting and retaining important traffic.

#2 Social marketing is an easy and affordable way of directing & keeping traffic

Unlike conventional marketing, social marketing does not involve a huge marketing team or a prohibitive budget. As an example, consider the latest blogging tools. It only takes minutes to setup a WordPress blog and promptly bookmark top directories.

All you need to do is commit to updating your blog continuously with new and significant posts. A steady stream of interesting, relevant posts is a reliable way to sustain blog interest.

#3 Social marketing helps you develop a relationship with your customers

Developing interactive relationships with customers is crucial to the success of any business. Before the advent of social marketing, most online businesses had no dependable way of reaching out to customers either to prove their qualifications or to perform market research.

Blogging’s interactivity gives online businesses the previously unavailable opportunity of earning customer’s trust and increasing the chances not just for one time and repeat sales.

#4 Social Marketing is about the quality of traffic, not the quantity

Getting a mass of traffic to your site is irrelevant if nobody stays long enough to buy or download anything. Social marketing attracts pertinent traffic, gives potential buyers the opportunity to interact with the seller and voice their preferences. And, more importantly, allows buyers to interact with a related community, giving them the advantage of collective wisdom.

#5 Search engines love Social Marketing

When you blog around keyword-rich topics you attract the ‘eye of the spider’, which is always looking out for fresh, relevant and high-quality content. Social media marketing is only the beginning of a long relationship with the open source web. Be willing to come aboard and expand your business.

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By David Skul
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