Do you run a website and need targeted traffic? Have you been thinking about using Pay per click advertising, but are afraid it will cost you too much money? There are ways to get great traffic from the pay per click search engines, but if you do not know what you are doing you can spend a lot of money and get nothing in return. Here are three secrets to using pay per click advertising.
The first secret is to bid low and cash in. There are some people that never bid above $0.25 per click and they are making a fortune with pay per click advertising. They just know which keywords to bid on, right? Not at all, but they are smart enough to know which ones to avoid.
You need to choose very targeted keywords that are at least 3 words long. This will ensure that you can get on the first page of the search engine and get your ad seen. Plus these keywords do not cost as much. The traffic will also be much more targeted and more willing to purchase from you.
The second secret is to use all the pay per click search engines. Google is the largest and needs to be where you start, but they attract a different type of internet surfer compared to Yahoo, MSN, and other search engines. This is why you need to broaden your horizons and get the most out of all the pay per click search engines.
The last secret is to track all your results. This is very important because you need to know what keywords are producing your results and which ones are not. If one keyword is actually losing money for you, then you would want to know that so you can shut it down. If another keyword is making you all kinds of money you need to know as well so that you can add more keywords like it to your roster.
Discover more Pay Per Click Advertising methods that you can use to get your business or website going. Get more info here:
Pay Per Click Advertising
Article Source: http://EzineArticles.com/?expert=Benjamin_Robert_Ehinger