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FUJIFILM North America Corporation today announced the launch of the FinePix XP10, the first in a new category of super-tough, ‘Four-Proof’ digital cameras – Waterproof, Freezeproof, Shockproof and Dustproof. Resulting from a redesign of Fujifilm’s best-selling FinePix Z33WP, the FinePix XP10 is an ergonomically “life proof” camera housed in a metal uni-body chassis with a tactile grip finish.
The FinePix XP10 sports a 12-MegaPixel CCD sensor, a 2.7″ High-Contrast LCD for better viewing in bright sunlight and a high-precision, Fujinon 5x periscopic optical zoom lens with a reinforced protective lens barrier. …

The camera built for life’s adventures. The Stylus 790 SW is packed with technology tailored for active people. The Shockproof, Waterproof, Freezeproof and Dustproof design means it’s incredibly durable, but it’s also sleek, stylish and available in five cool color options. The new Face Detection feature recognizes subjects’ faces and automatically focuses and optimizes exposure for sharp, brilliant portraits. Whether you’re playing volleyball at the beach, mountain biking or just hanging out at the pool, the Stylus 790 SW is a must-have vacation and party accessory.

SHOCKPROOF (5FT).
It’s a tough little …