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[18 Feb 2008 | One Comment | 3,337 supporters]

The game company known for the Madden video games and Lord of The Rings video games (Electronic Arts) has decided to purchase BioWare/Pandemic. Electronic Arts wants to open their checkbook and plans on spending an estimated $ 860 Million to buy BioWare/Pandemic. This is a brilliant marketing strategy by Electronic Arts. They have been making fantastic decisions since 2005.

When Electronic Arts bought the exclusive rights to the NFL, it prevented 2K Sports from using actual NFL players in their game. Consequently, Madden 2006 obliterated the sales of any 2K …