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It is really impossible to talk about PPCs (Pay per Click) without mentioning Adword. Adword is Google’s trade name for their PPC arm of business. It is a fact that quite a number of advertisers exclusively use Adwords to advertise online. Here we look at the first of the two major changes that Adword introduced into the PPC world that have launched it to the top of online advertising companies; the Click Through Rate (CTR).
Though PPC as birthed by GoTo was revolutionary in itself, the entry of Adwords seemed to …