Chitika, Inc. (pronounced CHIH-tih-ka) is a search-targeted advertising network and research firm. Based in Westborough, Massachusetts, the company was co-founded in 2003 by Chief Executive Officer Venkat Kolluri and Chief Technology Officer Alden DoRosario, both former Terra Lycos data mining engineers. The name Chitika means “in a snap” in the South Indian language of Telugu.
Chitika offers search-targeted advertising solutions. The ad units can be used on websites alongside with Google AdSense or as an AdSense alternative.
In 2010 Yahoo! closed their AdSense competitor Yahoo Publisher Network Online (YPNO) and subsequently recommended publishers migrate to Chitika as a replacement.
In 2009 Chitika began a partnership with the b5media Network.
Chitika | Premium displays ads to visitors that reach a page directly from a major search engine. They detect the search query used by the visitor and then return ads that best match that search query. Returning well-targeted, highly relevant…