Microsoft Announces Acquisition of Rapt
REDMOND, Wash. — March 14, 2008 — Microsoft Corp. today announced plans to acquire Rapt Inc., the leading provider of…
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Advertising is a form of communication for marketing and used to encourage or persuade an audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. The purpose of advertising may also be to reassure employees or shareholders that a company is viable or successful. Advertising messages are usually paid for by sponsors and viewed via various traditional media; including mass media such as newspaper, magazines, television commercial, radio advertisement, outdoor advertising or direct mail; or new media such as blogs, websites or text messages.
Commercial advertisers often seek to generate increased consumption of their products or services through “branding,” which involves the repetition of an image or product name in an effort to associate certain qualities with the brand in…
REDMOND, Wash. — March 14, 2008 — Microsoft Corp. today announced plans to acquire Rapt Inc., the leading provider of…
SCHAUMBURG, Ill. – March 12, 2008 – Motorola, Inc. (NYSE: MOT) through Motorola Ventures, its strategic venture capital arm, announced…
Summary Learn how to use a very powerful online marketing strategy with virtually no expenses involved. But you have to…