SCHAUMBURG, Ill. – March 12, 2008 – Motorola, Inc. (NYSE: MOT) through Motorola Ventures, its strategic venture capital arm, announced today it has made a strategic investment in INVIDI Technologies Corporation, a leader in advanced addressable advertising for the television industry. Financial terms of the investment were not disclosed.
INVIDI’s proprietary technology delivers addressable commercial messages tailored to the television viewer. The technology has the ability to accurately identify viewers’ age, gender, location and other characteristics for greater personalization while always maintaining absolute privacy and confidentiality.
“Addressable television advertising is a growing field that will change the future media landscape,” said William Reinisch, vice president, New Initiatives, Motorola Strategy group. “INVIDI’s core competencies in inferring end user behavior and delivering targeted advertisements are important to the evolution of addressable television advertising and advertising supported business models.”
“INVIDI is a pioneer in addressable television advertising space and we welcome their addition to the Motorola Ventures portfolio,” said Reese Schroeder, managing director, Motorola Ventures.
“INVIDI is pleased to be working with Motorola, a recognized worldwide leader in television systems for the cable, satellite and IP video industry,” said Dave Downey, CEO, INVIDI Technologies Corporation. “This investment will allow our company to continue building our momentum in the marketplace and speed our technology into the field.”