Las Vegas, January 7, 2008 – BitTorrent Inc., the global standard for high-quality content delivery on the Internet, today announced it has partnered with industry-leading hardware manufacturers in the Network Attached Storage (NAS) and consumer router markets as it expands its family of BitTorrent Device Partners. NETGEAR® (NASDAQGM: NTGR), a worldwide provider of technologically advanced, branded networking solutions, is working with BitTorrent to improve the digital home entertainment experience. By collaborating with a range of partners including hardware manufacturers, software providers, and chipmakers, BitTorrent adds value through embedded software, device certification and content delivery to enhance and simplify the consumer experience.
Driven by the growth of high-speed broadband and consumer demand for more robust home networking solutions and network storage capacity, the NAS and router markets will continue to see healthy growth. Simultaneously, BitTorrent users are increasingly utilizing these devices to store their massive digital entertainment libraries and easily access and share content throughout the home. BitTorrent is addressing this demand by offering its Software Development Kit (SDK) for consumer electronics (CE) devices, as well as certifying BitTorrent-optimized devices through the BitTorrent Certified Program.
“At last year’s Consumer Electronics Show, NETGEAR announced its initial collaboration with BitTorrent to promote video downloads streamed through our Digital Entertainer HD media receiver,” said Vivek Pathela, vice president of product marketing at NETGEAR. “This year, we are thrilled to expand our relationship with BitTorrent to enhance our new consumer-focused ReadyNAS Duo Gigabit Desktop Network Storage solutions and our RangeMax family of 802.11n wireless routers. With the BitTorrent protocol accounting for half of all global Internet traffic, it is key that NETGEAR ensure its products are optimized for BitTorrent’s robust content delivery.”
The goal of bringing together official BitTorrent Device Partners, established in 2007, is to work with a wide-array of hardware, middleware and application providers along the entire CE value chain to create next-generation consumer experiences with BitTorrent’s leading peer-assisted content delivery. The BitTorrent SDK for Devices is the official BitTorrent release for embedded devices representing the latest in BitTorrent protocol enhancements and compatible with all standard PC clients. With BitTorrent’s newest SDK offering, NAS companies will also be provided a ready-made reference implementation for users to control and access their NAS device via a web interface.
BitTorrent Certification for routers seeks to ensure the best possible consumer experience by minimizing the need for users to actively manage their router settings. Many routers are already capable of good results, but require too much work to configure for performance and security. BitTorrent has established a set of best practices and standard networking settings that simplify setup to enable top performance.
“NETGEAR shares BitTorrent’s commitment to empowering consumers and media distributors with advanced networking solutions that make Internet-delivered media seamless, economical, and fast to enjoy,” said Ashwin Navin, president and co-founder of BitTorrent, Inc. “By partnering with leading hardware companies like NETGEAR, we can guarantee a superior user experience for not only BitTorrent and services powered by BitTorrent DNA, but for all advanced networking applications many millions of consumers access everyday. BitTorrent Certified stands for a better Internet experience.”
At CES, NETGEAR will demonstrate the capabilities of its new ReadyNAS Duo Gigabit Desktop Network Storage solutions in Booth 36219 in South Hall 4. ReadyNAS Duo brings intelligent network storage technology to consumers enabling them to centralize, organize and share all digital media in the home with a simple-to-use solution that delivers best-in-class performance, scalability, versatility, and data redundancy that was once reserved for higher-priced business-class solutions. Optimized for BitTorrent, ReadyNAS Duo is a CES Innovations 2008 Design and Engineering Award honoree.
BitTorrent’s president and co-founder Ashwin Navin is delivering the keynote address at DCIA’s 1st Annual P2P Summit taking place on January 6, 2008 at the Las Vegas Convention Center, North Hall. Navin will also be speaking on a CES Knowledge Tracks panel on January 8, 2008 at 1:30 p.m. in the LVCC North Hall, N253 and at Digital Hollywood at CES on January 9, 2008 at 3:00 p.m. in the LVCC North Hall.