Sony Ericsson today has announced the innovative W902 Walkman™ for those who want it all. The 8GB Memory Stick Micro™ (M2) lets you store more than 8,000* songs and switches seamlessly from music to media to experience crystal clear video capabilities. The W595 is also unveiled today and is packed full of innovations that get you and your friends ready to rock

London July 22 – No longer do you need to make a choice between music, media and imaging when picking your next phone. Compromise is now a thing of the past thanks to Sony Ericsson’s new W902 Walkman™, a phone that goes beyond music and gives users everything they need in one pocket-sized stylish device. Downsize your bag, free your pockets and leave your music player and camera at home – use the premium W902 phone to play your favourite tunes, snap those precious moments or watch crystal clear video on the bright, scratch-resistant 2.2” QVGA display.

“We all want more from our mobile phones than ever before.” said Ben Padley, Head of the Music Category at Sony Ericsson, “If you love music but don’t want to compromise on imaging and video, we have used our expertise as music phone specialists to give users a truly multimedia experience with this latest phone. The W902 is one of our most high-performing phones yet and perfect for those who want it all.”

The W902 delivers music as it was meant to be heard through Sony Ericsson’s revolutionary clear audio experience. With crystal clear sound quality and a dramatically richer bass, together with Sony Ericsson premium headphones, HPM-77 included in-box, your favourite tracks will sound better than ever. The W902 features the same superior sound quality as the W980, about to launch shortly, which was rated ”best audio experience” this month, in a trial conducted in Germany by TESTfactory**.

The W902 with clear audio experience
Fast forward to fantastic sounds

• Outstanding music sound – Clear Stereo + Clear Bass+ premium headphones = clear audio experience
• Retro music navigation keys – skip forward, back, play and pause with the push of a button
• Crystal clear video playback
• 5 megapixel camera – snap your stills and videos
• Scratch-resistant 2.2” QVGA screen and lens – made with mineral glass
• 8GB Memory Stick Micro™ (M2) for more than 8,000 songs

For the real rocker in you, the W595 Walkman™, is packed full of innovations for great music and media moments. Just as the W902 it too features a 2.2” bright and large screen for impressing video capabilities. Store and play over 1900* tunes in the 2GB Memory Stick Micro™ (M2) or share great sounds through the built in stereo speakers. Get up close and personal with the stereo Share jack so your best friend can listen in from an additional headset. Make play lists that match your moods with SensMe™ and change your tune or raise the volume with a flick of your wrist using Shake control. The W595 also comes with preloaded games for a full entertainment package – the possibilities are endless!

The W595
Share your great music moments

• Walkman™ player – music on the go
• 2GB Memory Stick Micro™ (M2) – store and play more than 1,900 songs
• Share jack and stereo speakers – share your sounds
• Bluetooth™ – use the many wireless speakers for loud sound
• TrackID™ and SensMe™ – lets you know what you are listening to
• 3.2 megapixel camera – snap some great shots and share with friends

Look beyond music and have it all with the new W902 and W595. Convenient, stylish and compact – why carry your life around in your bag when it can fit in your pocket?

The W902 Walkman™ is a UMTS/HSDPA 2100 and GSM/GPRS/EDGE 850/900/1800/1900 phone that will be available in selected markets in Volcanic Black, Wine Red and Earth Green in Q4 of 2008.

The W595 Walkman™ is a UMTS/HSDPA 2100 and GSM/GPRS/EDGE 850/900/1800/1900 phone that will be available in selected markets in Active Blue, Cosmopolitan White, Jungle Grey and Lava Black in Q4 of 2008.

The W595c Walkman™ is a GSM/GPRS/EDGE 850/900/1800/1900 phone that will be available in selected markets in Active Blue, Cosmopolitan White and Jungle Grey in Q4 of 2008.

The W595a Walkman™ is a GSM/GPRS/EDGE 850/900/1800/1900 phone that will be available in selected markets in Active Blue, Cosmopolitan White, Jungle Grey and Lava Black in Q4 of 2008.

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