Taipei, Taiwan, March 7, 2008 – The huge numbers of visitors present at ASUS’ booth during CeBIT 2008 were treated to a dazzling display of innovative technology that included the ever-popular Eee PC, the ASUS-Lamborghini PDA handphone, and the exclusive EPU energy saving technology in the motherboard range. In addition to these new product lineups, ASUS has also included new concept products at this year’s CeBIT 2008 exhibition. A leading company in the new digital era, ASUS has brought forth a new concept line that focuses on alternative material design aimed at helping save the earth. ASUS is committed to green computing, and this new lineup of concept products serves to keep users in touch with the future of environmentally friendly technology.
ASUS Bamboo Concept Series – A Mix of the Old and the New
ASUS’ Bamboo concept series stands for our continuous commitment to bring cutting edge products that are sensational in all senses and forms. In nature, bamboo carries a touch of spiritual warmth with its unique tactile surface and its refreshing fragrance. In the Chinese culture, this unique character symbolizes a serene wisdom that takes the soul through a journey of aesthetic realms. It’s this poetic quality of bamboo that the ASUS designers strived to convey in our product designs.
Innovative Use of Alternative Materials
With limited resources and ever increasing demand, it is vital that everyone – consumers and hardware providers included; strives to protect the environment in every possible way. ASUS’ commitment to green computing has resulted in the research of alternative materials in its production of components and products. With such innovative technologies, ASUS has created an image of the future for computing – showcasing environmentally friendly designs for notebooks, LCDs and Mini PCs with bamboo as an alternative material in the manufacturing process.
Technology with the Environment in Mind
Providing performance that doesn’t harm the earth is becoming the common ideal. All of ASUS’ notebooks comply with RoHS regulations Directive 2002/95/EC (Restriction of the use of certain Hazardous Substances in Electrical and Electronic Equipment), and utilize substituted materials for various heavy metals to help curb environmental pollution.
ASUS Achievements for 2007
ASUS saw the year 2007 filled with accolades from across the globe with 2568 awards. It was also ranked in Business Week’s “InfoTech 100” for the 10th straight year; and named the “Number One in Quality and Services” by the Wall Street Journal Asia.
ASUS at CeBIT 2008
For more details about our highlighted products, please come visit us at Hall 26, Stand D39 and E37 from March 4th to 9th, 2008.