Tag: PVR

Priya Village Roadshow (PVR) Cinemas is one of the largest cinema chains in India. The company, which began as a joint venture agreement between Priya Exhibitors Private Limited and Village Roadshow Limited in 1995 with 60:40 ratio, began its commercial operations in June 1997 with the launch of PVR Anupam in Saket, India’s first multiplex. By introducing the multiplex concept in India, PVR Cinemas brought in a whole new paradigm shift to the cinema viewing experience: high class seating, state-of-the-art screens and audio-visual systems.
The Bijli family were the owners of PVR. In 1992, Ajay Bijli’s father died at the age of 60. Then in 1994, a fire broke out in the family’s trucking company’s godown spread over 1,00,000 square feet.
A distributor of Hollywood films put him in touch with Village Roadshow, which wanted to expand in India. Although it was initially undertaken to renovate the Vasant Vihar hall and to convert Priya into a multiplex, but Ajay Bijli began to look for…