Tag: marketing

Marketing is the process of communicating the value of a product or service to customers. Marketing might sometimes be interpreted as the art of selling products, but selling is only a small fraction of marketing.
From a societal point of view, marketing is the link between a society’s material requirements and its economic patterns of response. Marketing satisfies these needs and wants through exchange processes and building long term relationships. The process of communicating the value of a product or service through positioning to customers. Marketing can be looked at as an organizational function and a set of processes for creating, delivering and communicating value to customers, and managing customer relationships in ways that benefit the organization and its shareholders. Marketing is the science of choosing target markets through market analysis and market segmentation, as well as understanding consumer buying behavior and providing superior customer value.
There are five…

Power User’s Guide to Firefox 3

You already know about Firefox 3’s marquee new features, but now it’s time to dig deep and unearth the shortcuts, tweaks, and even Easter eggs that Mozilla marketing doesn’t mention.…

Hardy Heron reflects Ubuntu Linux ambitions

Canonical plans to release Hardy Heron, its newest version of Ubuntu Linux on Thursday, and Chief Executive Mark Shuttleworth isn’t being shy and retiring about it. “This is our most…

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