EXR KOREA Co., Ltd. (hangul:이엑스알 코리아) is a clothing designer and retailer, based in South Korea. EXR was founded as a subsidiary of SungWoo Hightech in 2001. Thanks to the successful product positioning in the niche market of sportswear industry, EXR has become one of the premium clothing brands in Korean fashion market just after 3 years of the launching. With its innovative Concepts of Caports (Character Sports Casual), EXR’s sales revenue in 2006 is expected to amount to $130 million.