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Combination Will Create New Opportunities for Russian Users, Publishers and Advertisers
MOUNTAIN VIEW, Calif. (July 18, 2008) – Google (NASDAQ: GOOG) announced today that it has signed an agreement with Rambler Media to acquire ZAO Begun (“Begun”), a leading Russian context advertising service, for $140 million, subject to customary adjustments. This agreement emphasizes Google’s commitment to improving the service it offers users, partners and advertisers in Russia, where digital advertising is currently experiencing rapid growth.
The acquisition of Begun will give advertisers access to a broader network of sites to advertise on, and publishers …