Apple® today announced the new redesigned iPod shuffle® which features both clickable “ring” buttons and Apple’s innovative VoiceOver technology, enabling users to easily navigate their music and playlists without ever looking at their iPod shuffle. The new wearable iPod shuffle has an all-aluminum enclosure with a built-in clip and comes in five brilliant colors—silver, blue, green, orange and pink. With nearly 50 percent more battery life, the new iPod shuffle features over 15 hours of music playback on a single battery charge* and offers 2GB of storage for just $49.
“We’re making the iPod shuffle even better by combining clickable buttons and VoiceOver technology, so users can find and enjoy their music without ever looking at their iPod shuffle,” said Steve Jobs, Apple’s CEO. “With its all-aluminum enclosure and built-in clip the new iPod shuffle is a great workout companion, and at just $49 it’s a great entry-level iPod that almost everyone can afford.”
iPod shuffle is based on Apple’s incredibly popular shuffle feature, which randomly selects songs from a user’s music library. The clickable buttons make the new iPod shuffle even easier to use. Press the center button to play and pause, press the outer buttons to skip forward and back or adjust the volume up and down.
The new VoiceOver button on top of iPod shuffle allows users to hear the name of the currently playing song and to switch between songs, playlists or Genius Mixes. VoiceOver speaks 25 different languages and even alerts users when their battery needs charging.
The new iPod shuffle now supports Genius Mixes, the popular iTunes® feature that automatically creates mixes from songs in a user’s music library that go great together. Genius Mixes provide the perfect way to rediscover music users already have, but may not have listened to recently.
iPod® is the world’s most popular family of digital music players with over a quarter billion sold. Apple’s new holiday lineup includes a brand new iPod shuffle for just $49; the remarkable new iPod nano® with Multi-Touch™ starting at $149; the incredible new iPod touch with Retina™ display, Apple’s A4 chip, FaceTime®, HD video recording and Game Center starting at just $229; and iPod classic® in a 160GB model for $249.
Apple® today unveiled a completely redesigned iPod nano® featuring Apple’s Multi-Touch™ interface that lets users navigate their music collection by simply tapping or swiping a finger on the display. Nearly half the size and weight of the previous generation, the new iPod nano features a polished aluminum and glass enclosure with a built-in clip, making it instantly wearable. The new iPod nano features Genius Mixes, the ability to create and edit playlists, a built-in FM radio with live pause and up to 24 hours of music playback on a single battery charge.*
“This is the biggest reinvention of the iPod nano since its debut in 2005, and we think users are going to love it,” said Steve Jobs, Apple’s CEO. “Replacing the click wheel with our Multi-Touch interface has enabled us to shrink the iPod nano into an amazingly small design that is instantly wearable with its built-in clip.”
The new iPod nano with Apple’s Multi-Touch interface allows users to access their songs, artists, albums and playlists with a tap or swipe of their finger on the display. Holding down a finger returns the user to the Home screen, and users can easily use two fingers to rotate the screen if it is clipped onto their clothing upside down. Users can also customize their Home screen by simply dragging icons from other screens onto the Home screen.
iPod nano also features Shake® to Shuffle™, giving music lovers the ability to shake their iPod nano to shuffle to a new song in their music library. With its built-in FM radio, iPod nano lets you listen to your favorite radio stations, and live pause lets you pause and resume playing your favorite FM radio shows without missing a beat.
With an amazing new design that is nearly half the size and weight of its predecessor, the new ultra-portable iPod nano is a natural workout companion. Clip iPod nano onto your workout clothing, touch your music and start your workout. iPod nano features a built-in pedometer that makes it easy to track your steps and also supports Nike + iPod®, giving users the ability to track runs and workouts.
iPod is the world’s most popular family of digital music players with over a quarter billion sold. Apple’s new holiday lineup includes a brand new iPod shuffle® for just $49; the remarkable new iPod nano with Multi-Touch starting at $149; the incredible new iPod touch® with Retina™ display, Apple’s A4 chip, FaceTime®, HD video recording and Game Center starting at just $229; and iPod classic® in a 160GB model for $249.