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A couple of months ago I started in earnest tracking the advertising hits that Google generates for me. And what I found is not a happy picture. About 30-40% of the traffic generated – ie. the traffic that I pay for – comes from link farms, that is Web pages that have nothing more than a bunch of links that …

It is really impossible to talk about PPCs (Pay per Click) without mentioning Adword. Adword is Google’s trade name for their PPC arm of business. It is a fact that quite a number of advertisers exclusively use Adwords to advertise online. Here we look at the first of the two major changes that Adword introduced into the PPC world that …