Sony Ericsson Appoints iris to Manage its Global Activation Strategy
iris to handle global integrated campaigns across sports marketing, retail and sales promotion 11 March 2008: Sony Ericsson has announced…
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Activation in (bio-)chemical sciences generally refers to the process whereby something is prepared or excited for a subsequent reaction.
In chemistry, “activation” refers to the reversible transition of a molecule into a nearly identical chemical or physical state, with the defining characteristic being that this resultant state exhibits an increased propensity to undergo a specified chemical reaction. Thus, activation is conceptually the opposite of protection, in which the resulting state exhibits a decreased propensity to undergo a certain reaction.
The energy of activation specifies the amount of free energy the reactants must possess (in addition to their rest energy) in order to initiate their conversion into corresponding products–that is, in order to reach the transition state for the reaction. The energy needed for activation can be quite small, and often it is provided by the natural random thermal fluctuations of the molecules themselves (i.e. without any external sources…
iris to handle global integrated campaigns across sports marketing, retail and sales promotion 11 March 2008: Sony Ericsson has announced…