5 June 2008 0 views One Comment

Balanced notebook platform achieves superior 3D performance and HD-image quality with increased energy efficiency

COMPUTEX, TAIPEI, Taiwan — June 4, 2008 –AMD (NYSE: AMD) today announced the availability of its next-generation notebook platform, delivering the ultimate HD visual performance and increased energy efficiency on the go. The platform features new AMD Turion™ X2 Ultra Dual-Core Mobile Processors with ATI Radeon™ HD 3000 Series Graphics for superior 3D performance and HD image quality, with industry-leading wireless for greater throughput and range. AMD customers overwhelmingly embrace the new platform, as evidenced by more than double the number of design wins compared to the last major AMD Turion processor introduction. These new notebook designs come from leading OEMs including Acer, Asus, Clevo, Fujitsu, Fujitsu Siemens Computers, HP, MSI, NEC and Toshiba.

This next-generation AMD notebook platform also serves as the foundation for new AMD Business Class, AMD GAME! and AMD LIVE!™ notebook solutions.

“AMD is uniquely positioned to deliver balanced platform solutions that tightly couple computing and graphics capabilities for a visually rich user experience,” said Dirk Meyer, president and COO, AMD. “Our next-generation AMD notebook platform contains a host of interrelated innovations that together deliver enhanced business productivity and the ultimate in HD visual performance on the go.”

Capitalizing on a Historic Market Shift
Consumers are now using their notebooks for more than just productivity, but also entertainment, such as enjoying and manipulating photos, watching videos and listening to music. Likewise, businesses are adopting Microsoft® Windows Vista® as well as applications that are more graphically intensive. Therefore, a notebook with robust graphics and video capabilities is essential to unlock the best possible experience.

“With the advent of Microsoft Windows Vista, its new graphics and multimedia features, as well as the applications that will be tailored to this operating system, discrete graphics have become a much more important part of the purchase decision,” said Bob O’Donnell, Program Vice President, IDC. “With the transition from desktops to laptops, consumers and business professionals are not only seeking the portability and connectivity provided by notebook PCs, they are also unwilling to compromise on the features and performance needed to drive the latest generation operating systems and applications. This next generation of notebooks must deliver the graphics and video capabilities to address this requirement.”

Superior technologies working together
As a part of the new platform, AMD today also announced a new notebook processor and chipset, which together deliver the ultimate in HD visual performance on the go. The AMD Turion X2 Ultra Dual-Core Mobile processor includes top enhancements including AMD Independent Dynamic Core Technology, a new mobile-optimized memory controller, and power-optimized HyperTransport™ 3.0. The new mobile AMD 7-series chipset, AMD M780G and AMD SB700, features integrated ATI Radeon HD 3200 Graphics and delivers support for Microsoft DirectX® 10. The integrated graphics deliver up to three times the 3D graphics performance of comparable competitor graphics and offer ATI Avivo™ HD Technology for smooth video playback in hi-def format.

Complementing the video capabilities to deliver a rich visual experience, the platform also offers the ATI Mobility Radeon HD 3000 series discrete graphics, including the previously announced ATI Mobility Radeon 3400 and 3600 Series, and the new ATI Mobility Radeon™ 3800 Series, also introduced today. The 3800 Series delivers the highest levels of graphics performance in the ATI Mobility Radeon HD family, with support for PCI Express® 2.0, the only graphics processor with DirectX 10.1, integrated digital output support for HDMI, DVI and Display Port, and multi-monitor functionality with native support for up to 4 monitors for mainstream notebooks. When using notebooks with both integrated and discrete graphics, users can also benefit from ATI CrossFireX™ Technology, a feature of ATI Hybrid Graphics Technology designed to boost graphics performance up to 70 percent by running the integrated and discrete graphics together.

“Windows Vista enhances the overall performance and productivity of the personal computer, offers rich visual experiences and makes the digital lifestyle easier, safer, more entertaining and better connected than ever before,” said Steven Guggenheimer, corporate vice president of the OEM division at Microsoft. “The next-generation AMD notebook platform provides optimized technologies that will provide an even richer visual experience for customers running Windows Vista and other graphically demanding applications.”

Cutting-edge wireless connectivity, enhanced power efficiency
The next-generation AMD notebook platform also incorporates the latest in wireless connectivity technologies like 802.11 draft n and 3G from leading Better by Design technology partners including Atheros, Broadcom, and Ralink. These technologies provide superior range, faster data transfer and allow users to stay connected on the go.

“AMD and Broadcom are technology partners in the Better by Design program and share a common goal of helping our mutual customers create innovative, high-performance notebooks that deliver exceptional user experiences,” said Thomas Lagatta, senior vice president, Global Sales, Broadcom Corporation. “The combination of our industry-leading Bluetooth, Wi-Fi and network interface controller solutions and the next-generation AMD Turion X2 Ultra Mobile Processor platform provides notebook users with a variety of ways to stay connected to the people and information that matter to them.”

The next-generation AMD notebook platform also incorporates innovative power management technologies, including AMD Enhanced PowerNow!™ Technology and ATI PowerXpress™ Technology to maximize the efficient use of power for extended battery life. AMD Enhanced PowerNow! Technology provides independent and dynamic control of core performance, and the ability to shut off areas of core logic when not in use to preserve power. ATI PowerXpress Technology, in turn, provides the high performance of discrete graphics when plugged into a power source and dynamically switches to integrated graphics when unplugged, saving up to 90 minutes of battery life.

“We offer a wide range of price and performance options on our HP Pavilion notebook computers, while at the same time featuring multiple system configurations for users to choose from in order to meet their needs,” said Kevin Frost, vice president and general manager, consumer notebooks, PSG. “HP welcomes the introduction of the AMD Turion X2 Ultra processor- based platform as it will add even greater visual performance, multimedia and power-efficient choices for customers.”

Security and manageability features for SMBs
Business users increasingly are recognizing the need to support today’s graphics-rich applications and operating systems in a more mobile business world. Small- and medium-sized businesses also recognize the ability of notebook PCs to increase productivity, and require improved security to prevent data loss. With designs that enable industry-standard security and manageability such as Trusted Platform Module and Enhanced Virus Protection™^*, small- and medium-sized businesses will find the next-generation AMD notebook platform helps meet their needs.

AMD Next-Generation Notebook Platform Availability
Systems based on the next-generation AMD notebook platform and the AMD Turion X2 Ultra Dual-Core Mobile Processor and ATI Radeon HD graphics, are now available from OEM customers.

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