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Microsoft Highlights Breadth in Mobile Advertising at advance08

21 May 2008 0 views No Comment

Company announces display on Live for services, search in on Live Search .

REDMOND, Wash. — May 20, 2008 — Today at Corp.’s online leadership forum, advance08, Brian McAndrews, senior vice president of the Advertiser & Publisher Solutions Group, announced the availability of display across two popular Live for services, the launch of new markets for Live for services, and upcoming plans for its Live Search offering. This marks the first year that has played a leading role at the industry event that brings together some of the most influential thought leaders of the global community.

Announced today, advertisers can now extend their campaigns to social media through Live for in France, Spain, the U.K. and the U.S. by creating banner ads that will be visible across Live and Live . This builds upon ’s initial launch of for in, France, , Spain, the U.K. and the U.S. where ads are available alongside premium content. on Live for is already available in Spain, and later this month will be available in Germany, Italy and the Netherlands, further extending its availability for advertisers. All ads placed on these two popular services will adhere to Marketing Association () guidelines.

“In today’s connected world, the device is emerging as a prime opportunity for advertisers to reach their audience,” said Brian Arbogast, corporate vice president of Services at . “This announcement is evidence of our commitment to providing advertisers with further opportunities to connect and engage consumers throughout their ‘digital day’ — at home, at work and on the go across multiple platforms, devices and geographic regions.”

“ is committed to servicing our customers across devices and creating awareness of our applications so we can service them anytime, anywhere,” said Steve Pacheco, director of at . “As we profile our innovative application, ..com, working with emerging media platforms allows us to communicate broadly with our customer base.”

also announced plans to further expand its offerings for advertisers to now include search advertisements on Live Search . For the first time invited advertisers can create keyword campaigns through adCenter that target customers on the go while they are using Live Search . This will be the first time that has enabled advertisers to monetize its popular search service. The is currently available in the U.S. and will be expanded in the second half of 2008.

also announced that it has more than doubled its market availability for Live for from 22 markets to 49. Live for provides the company’s 430 million Live customers with access to Live , Live and Live Spaces from almost all Web-enabled handsets.

Today’s announcement further demonstrates the momentum is making in the market since its acquisition of ScreenTonic SA in May 2007. Those interested in trying out ’s Web services such as Live for , and Live Search can visit http://mobile.msn.com or http://mobile.live.com from a handset with an internet browser. Advertisers who want more information on how to advertise on or Live for can go to http://advertising.microsoft.com.

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